On April 21st, 2025, we partnered with the Dallas Stars to bring our live lettering experience to the energy of the NHL Playoffs. During the Stars’ home game, we created custom hand-lettered pieces for fans in real time, adding a personal and creative spark to the excitement of playoff hockey.
Crowds gathered to watch as we lettered names, phrases, and unique designs on the spot, transforming the concourse into an interactive space that matched the intensity of the night. Every piece became a keepsake that tied fans directly to the playoff atmosphere.
This collaboration reflected what we love most about our work: creating design that becomes part of a larger shared experience. By combining the thrill of playoff hockey with the artistry of live lettering, we helped the Stars give their fans a memorable way to celebrate the moment.
Kendall Cogen
Director of Marketing
at Dallas Stars
"Write Handed completely up-leveled the fan experience during our 2025 playoff activation! Bobby, Agustin, and Arturo were very professional from start to finish. They were able to work with our quick timeframe while also tailoring their designs to fit our needs. They've left Stars fans with a memory that will last a lifetime!”
